R.C Did you think that the drama of Hybe was it finished last week? Well! the battle of Le Sserafim Newjeans Just climbed to a new level that has everything Yongsan On alert.
Just when Ador He confirmed that the five members of NewJeans would return to the agency (after losing their legal battle), the fandom of le sserafim It has exploded with fury! The November 14, several protest trucks appeared in front of the headquarters of Hybe. The message? They are fed up and demand that Hybe ‘Separate’ totally and completely le sserafim of NewJeans!.
Here we tell you why this fandom war is red hot!
‘Real Labor Bullying?’: The harsh messages from the protest trucks
The fans of LE SSERAFIM (Fearnots) They did not fuss around. The messages on the trucks’ LED displays were brutal and pointed directly at NewJeans and HYBE’s management:
- ‘Separate the real victim LE SSERAFIM of the true perpetrator.
- ‘HYBE You must actively demand the malicious comments of the perpetrator fandom (the one from NewJeans)’.
- ‘The order of debut delayed by its executive… Why blame LE SSERAFIM? This is real work bullying!’
- ‘NewJeans He spread false claims even in court: HYBE You must separate them.’
Why did everything exploded? The unfair narrative of ‘Cinderella vs. Stepsister’
The fuse was lit with the news of NewJeans’ return!.
for fans of LE SSERAFIM, the return of NewJeans to Ador (under the same roof Hybe) means that the two groups will ‘coexist’ again. This, according to them, only exposes his girls to more hostility and hatred.
And it is that, let’s be clear, LE SERAFIM It had nothing to do with this fight, but it was the most damaged group collaterally!.
Let us remember that during the legal battle of a year between NewJeans/Min Hee-jin and HYBE, the former CEO Min Hee-jin He publicly stated that Hybe had ‘discriminated’ to NewJeans. The accusation? What Hybe broke the promise to debut NewJeans as her first female group and, instead, prioritized and debuted LE SSERAFIM first.
This accusation was used by the members of NewJeans as a basis to try to terminate their contracts with Ador!.
The result? An online toxic narrative was created:
- NewJeans It was painted as ‘Kongji’ (Korean Cinderella), the innocent and battered heroine.
- le sserafim It was unfairly labeled ‘Patji’ (the villain) or the evil ‘sister’.
Though le sserafim It had nothing to do with it, they were exposed to a negative public perception, teasing and a massive wave of hate comments on all their platforms, even in unrelated content!
Court ruling that proves Fearnots right!
This Toxic narrative (as we said before) that they had to endure for more than a year. While NewJeans and Min Hee-jin They presented themselves as ‘KongJI’ (The battered Cinderella), the FANDOM and the media unfairly labeled le sserafim like ‘Patji‘ (The Villain Step Sister).
They had to endure teasing and hateful comments for a conflict in which they had nothing to do with it!
And now, the recent court ruling proved them right: Justice totally dismissed NewJeans’ ‘victims’ narrative, confirming that their accusations of discrimination (which painted LE SSERAFIM like the ‘favorites’) were unfounded. That’s why they are protesting! Because the law confirmed that the narrative that damaged his girls was false!
The recent ruling of the Court ruled that None of NewJeans’ claims were confirmed!. The Court claimed that NewJeans It’s low Ador And you must fulfill your contract. This confirms what protest trucks shout: NewJeans yes ‘spread false claims even at court’!.
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And it’s not just them… Illit is also in the crossfire!
The fans of LE SSERAFIM They are not the only furious ones! the fans of Illit (Another group of Hybe low Belift Lab) are also fed up.
Why? Because during the dispute, Min Hee-jin and NewJeans They also attacked them, accusing Illit to ‘copy’ the concept of NewJeans to ‘undermine your brand value’.
right now, Hybe He has a real civil war of fandoms in his hands. And all because of a conflict that the Court already ruled that it had no foundation!
FAQs to understand the chaos Le Sserafim vs. NewJeans
1. What exactly happened? Wasn’t it just a ‘corporate fight’?
Nope, not at all! And this is where things got ugly. At first, the fight was corporate: Min Hee-jin (Ex-CEO of Ador) accused Hybe of ‘discrimination’ by (supposedly) to debut le sserafim first.
But this escalated to a personal and direct attack. the side of newjeans/min hee-jin accused Hybe to foster an atmosphere of ‘Work Bullying’. The accusation bomb was that other artists and managers of Hybe (strongly insinuating le sserafim) They deliberately ignored the Newjeans girls in the halls, denying them the greeting. They even claimed that there were videos from the security cameras of Hybe They tried this ‘bullying’! These videos subsequently appeared and showed that the members of both groups greeted each other cordially.
2. What exactly did NewJeans (and Min Hee-jin) say about Le Sserafim?
They were two main attacks:
- The ‘debut robbery’: The central accusation was that Hybe ‘He broke a promise’ and debuted to le sserafim First, even though NewJeans (according to Min Hee-jin) was going to be the first Girl Group of the era Hybe.
- The ‘copy’ (attack on Illit): To make things worse, Min Hee-jin He also publicly attacked the group rookie Illit (from another Hybe subsidiary), accusing them of being a ‘cheeky copy’ of NewJeans In concept, choreography and style.
This created the toxic narrative that NewJeans It was the ‘Cinderella (Kongji)’ and the other groups (LSF and Illit) were the ‘Villain Stepsisters (Patji)’.
3. And what did Le Sserafim answer at that time?
This is the most unfair part! the girls of le sserafim, as a group, They did not answer anything. They had nothing to do with the fight!
while they were harassed Online, the answer came from your agency, Source Music (owned by Hybe). The Agency issued statements denying the claims of Min Hee-jin, calling them ‘false’ and ‘defamatory’, and they initiated legal action against her for damaging the reputation of her artists, who (as the protest trucks used to say) were ‘the real victims’.
4. What did the Court say about all this? Did you agree with them?
Here is the key point! The recent ruling of the Court (of a few weeks ago) gave the reason for Hybe/Ador and Dismissed all NewJeans claims.
The judge was clear: the contracts of NewJeans with Ador They are valid. The Court determined that ‘personal trust’ in Min Hee-jin It was not a legal basis to break a contract, and that she could have continued as a producer (creative director) even after being fired as CEO! Basically, Justice said that the entire ‘victims’ narrative that Newjeans used as a legal argument was unfounded!
5. To understand the debut fight, when did each group debut?
The difference was only a few months, and it was also shown that those who were behind were NewJeans and Min Hee-jin When not arriving with the production schedule stipulates, while the girls of le sserafim, yes they did, remember that in this industry, a day behind is one more day of losses and one less profit, but it was enough to put together the scandal!
- le sserafim (under Source Music) debuted first: May 2, 2022.
- NewJeans (Under Ador) debuted shortly after: July 22, 2022.
6. Why are Le Sserafim fans protesting now?
Because they feel that Never There was justice! The return of NewJeans to Ador , after the court proved that their accusations were false, it is the straw that overflowed the glass.
The Fearnots (LSF fans) are furious because:
- Their idols They were slandered as ‘evil step-sisters’ and ‘bullies’.
- The Court confirmed that these accusations were unfounded.
- NewJeans He never publicly apologized for the damage caused.
- And now they have to ‘coexist’ in the same company with the group that (according to them) stained their reputation!
That is why they demand a ‘separation’: they want a clean cut and that Hybe protect le sserafim!
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