R.C If you have ever felt that your work routine is consuming you and your love life desperately needs a software update, Netflix’s next big release is tailor-made for you. On March 6, 2026, the streaming platform will launch “Boyfriend on Demand” (also known in some markets as Monthly Boyfriend), a romantic comedy that promises to mix the harshness of office life with absolute fantasy.
With BLACKPINK’s Jisoo and the charismatic Seo In Guk at the helm, alongside a cameo lineup that looks straight out of an awards red carpet, the series is shaping up to be the season’s grand obsession. But behind the CGI sparkle and the protagonists’ smiles lies a monumental challenge for its main star.
CLICK HERE ONLY IF YOU WANT THE BEST K-BEAUTY PRODUCTS, WITH THE BEST OFFERS AT THE BEST PRICE AND WORLDWIDE FREE SHIPPING ⚡😭💫Between the office and the metaverse: What is Boyfriend on Demand about?
The plot introduces us to Seo Mi Rae (played by Jisoo), a webtoon producer at the successful Nemo Studio. Mi Rae is the perfect portrait of modern fatigue: a woman exhausted by overtime, who walks to work isolated from the world with her noise-canceling headphones, nodding off on public transport. Romance is a concept that disappeared from her life long ago.
Everything changes when she decides to escape her monotonous reality by subscribing to a mysterious virtual dating simulation service called Boyfriend on Demand. Under the guidance of a quirky dating manager (played by the always brilliant Yoo In Na), who assures her she has included “everything you like,” Mi Rae puts on a device that transports her to a dreamlike universe.
There, throughout the episodes, she lives out romantic fantasies with unrealistically perfect men. She goes from being courted by a prince or a senior student on a cherry blossom-covered campus to receiving bold confessions from a handsome doctor, a secret agent, and even a superstar.
The clash with reality: Chemistry with Seo In Guk
But like any good K-drama—and Boyfriend on Demand seems to have all the ingredients of one—the real conflict lies in the real world. While Mi Rae experiences virtual sweetness, in the hallways of Nemo Studio she has to deal with Park Kyeong Nam (Seo In Guk).
Kyeong Nam is the exact opposite of the virtual boyfriends: he is a star webtoon producer, highly capable, but with an untouchable aura and an indifferent expression that sets a subtle, cold distance from Mi Rae. To her, he is an “uninterpretable” coworker she prefers to avoid at all costs. However, fate unexpectedly turns them into “overtime workmates.”
The magic of the story lies in how this “enemies in the office” tension begins to transform. Kyeong Nam is not just a block of ice; the series promises to reveal a hilarious and endearing side when, completely drunk, he shows clumsy and unguarded behavior that entirely shatters his professional facade.
YOU MIGHT LIKE TO READ K-Dramas 2026: Everything that is coming for you to write down in your calendar
The virtual cast that broke the internet
Director Kim Jung Sik, known for hits like Work Later, Drink Now and No Gain No Love, has highlighted that one of the biggest charms of Boyfriend on Demand is seeing the protagonist experience romance in different universes and settings within a single story.
To achieve this, Netflix spared no expense, gathering a roster of stellar cameos to play Mi Rae’s virtual love interests. Get ready to see a parade featuring Seo Kang Jun, Lee Soo Hyuk, Ong Seong Wu, Lee Jae Wook, Lee Hyun Wook, Kim Young Dae, Lee Sang Yi, and even rapper Jay Park. Each will bring their own unique charm, allowing Jisoo to showcase different acting tones depending on the profession and universe of her virtual date, supported by the fresh energy of actress Ha Young in the real world.
The elephant in the room: Jisoo’s ultimate test
Beyond the attractive premise, “Boyfriend on Demand” represents a critical turning point in Jisoo’s career. This is her fifth acting project, and the Korean entertainment industry is watching her closely.
Despite possessing a massive global fandom and undeniable brand influence—factors that are pure gold for any casting—the BLACKPINK member faces the challenge of silencing her critics. In her previous projects, from her leading debut in Snowdrop (2021) alongside Jung Hae-in, to the recent series Newtopia with Park Jung-min and her supporting role in the film Omniscient Reader, Jisoo has dealt with mixed reviews.
The most persistent criticisms have pointed to a certain stiffness in her facial expressions, weak vocal projection, and a lack of fluency in highly emotional scenes. However, romantic comedy is a genre that feeds on natural charisma, an area where Jisoo’s bright and refreshing image usually shines brightly on its own. If she manages to fuse her innate charm with a more natural and nuanced delivery between the real and virtual worlds proposed by director Kim Jung Sik, this series could be her ultimate redemption as a leading actress.
With a “subscription-based dating” concept that resonates with the digital age and a dream cast, “Boyfriend on Demand” has all the ingredients to dominate the popularity charts starting this March 6.
🧐 FAQs and Trivia: What you need to know before watching “Boyfriend on Demand”
1. Is “Boyfriend on Demand” really Jisoo’s first acting job?
No, although Snowdrop (2021) was her first leading role, her true acting debut happened much earlier. In 2015, before officially debuting with BLACKPINK, she made a cameo in the drama The Producers (KBS2) alongside Sandara Park. Then, in 2019, she surprised everyone with a brief but memorable appearance in the hit fantasy drama Arthdal Chronicles (tvN), playing Sae Narae, the tragic first love of Song Joong-ki’s character.
2. Beyond the criticisms of Jisoo, why was the series “Snowdrop” so controversial in Korea?
Jisoo’s leading debut was surrounded by a controversy that went far beyond the acting realm. The series faced severe accusations of historical distortion by the Korean public. Set in 1987, a bloody and crucial year for the country’s democracy, the plot was criticized for supposedly romanticizing North Korean spies and softening the image of the Agency for National Security Planning (ANSP), which tortured and murdered student activists in real life. The outrage was so severe that hundreds of thousands of Koreans signed petitions for the series to be canceled.
3. Did you notice a special connection between Seo In Guk and one of the Boyfriend on Demand virtual cameos?
Yes! “Boyfriend on Demand” marks a new reunion between Seo In Guk and Lee Soo Hyuk (who plays one of the virtual boyfriends). Both actors are close friends in real life, and this is their fourth collaboration together on screen. They previously worked on High School King of Savvy (2014), the mega-hit Doom at Your Service (2021), and the heist movie Pipeline (2021).
4. Why is director Kim Jung Sik a guarantee for office comedy?
If Mi Rae’s “exhausted office worker” tone seems realistic, it’s because the director is an expert on the subject. Kim Jung Sik was the mastermind behind “Work Later, Drink Now” (2021), an acclaimed and hilarious series about three 30-year-old women who gather to drink soju to cope with work stress. His ability to show the harshness of working life without losing humor is his personal trademark.
5. What are Seo In Guk’s origins before acting?
Although he is an established actor today, Seo In Guk didn’t start his career on filming sets, but on musical stages. He rose to fame in 2009 after winning the first season of the massive singing talent show “Superstar K”. His breakthrough as an actor came a few years later, in 2012, when he starred in the iconic nostalgic series Reply 1997.
6. Why is the choice of Yoo In Na as the “dating manager” a nod to the fans?
Seeing Yoo In Na guiding Jisoo toward romance is no coincidence; she is the royalty of romantic comedy in Korea. K-drama fans adore her for her iconic roles in the genre, especially for playing the charismatic Sunny in the global phenomenon Goblin (2016) and later starring in Touch Your Heart (2019), where she proved to be the queen of on-screen chemistry.
7. What makes Jay Park’s cameo in this series so unusual?
Within the impressive list of actors who will be Jisoo’s virtual boyfriends (like Seo Kang Jun or Lee Jae Wook), Jay Park’s name stands out because he is not a traditional actor. He is one of the most influential rappers and R&B figures in the Korean industry, former leader of the group 2PM, and founder of hip-hop record giants like AOMG and H1GHR MUSIC. Seeing him act as a romantic interest is a rarity that has his fans very intrigued.
8. How does Jisoo’s position as a “Global Ambassador” affect her acting critiques?
As the Korean press mentions, Jisoo’s immense brand impact is a double-edged sword. Being the most followed Korean actress on Instagram (with over 70 million followers) and the global face of brands like Dior and Cartier, any project she touches attracts the eyes of the whole world. This means that any slight inexperience or acting stiffness is not only evaluated by the local public but is dissected under the microscope of a massive international audience.
“Boyfriend on Demand”: The Netflix K-drama where BLACKPINK’s Jisoo seeks the perfect romance (and her acting redemption)
Seollal: A Deep Journey into the Meaning of Lunar New Year in Korea
“The Art of Sarah,” Your Next 2026 Netflix Obsession
Attention,…
BTS Concert in Gwanghwamun: Complete Guide to the Historic Return of the Kings
Why Korean reality shows are so different from Western ones
