The K-Beauty wave is transformed into 2 reality shows that everyone will want to see.

Forget about the usual tutorials on K-beauty. South Korea You are betting on survival shows, or reality shows, whatever you want to call them, and international conquests to show why your beauty industry is a world leader.

Hello, community of Crazy about Korea!

If they thought that the wave K-beauty He had already conquered the world with only his serums, masks and Cushion Foundations… Prepare! The incredible popularity of Korean beauty, which has already generated more than $8.5 billion in exports This year, it is taking the definitive leap to television with innovative formats that will have us glued to the screen.

Based on media reports like The Korea Herald, we can confirm that Korean television is redefining what a ‘beauty program’ means. It’s not just about giving us tricks, but about creating high-level entertainment.

‘Death Makeup’: Tension comes with ‘Just Makeup’

Imagine the intensity of a reality show, but with brushes, shadow palettes and eyeliners as weapons. That is exactly what he proposes ‘Just Makeup’, the bold new K-Beauty program of the streaming service Coupang Play, which premiered last October 3. (Look at the trailer in the video)

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And who is in charge? Nothing less than the icon of K-pop, , Read Hyo-ri, as a presenter. But the thing gets even more serious with the jury, which includes makeup legends like Jung Saem-Mool (The artist behind the ‘Glass Skin’ look of many celebrities), SEO OK and the mega influencer Risabae.

In this show, the best makeup artists of Chorea They compete under pressure, creating spectacular looks in a time limit. It is the first program that treats makeup not as a hobby, but as a discipline of high competence that requires technique, creativity and nerves of steel. And best of all: it is not only seen in Korea. It is also available globally in Amazon Prime Video!, taking Korean talent to all corners of the world.

K-Beauty’s American Dream: ‘Perfect Glow’ in New York

If a survival show wasn’t enough, the chain TVN Prepare another bomb: ‘Perfect Glow’. This reality show will follow two key figures in the industry, the celebrity stylist Cha Hong and the makeup artist and youtuber Leo J, on an epic mission: open your own beauty shop in the heart of Manhattan, , New york.

To ensure that all fans of the K-dramas Tune in, the program will feature the participation of two actresses we love:Park Min-young (d)What’s wrong with Secretary Kim?) who will play the role of consultation manager, thanks to his fluency with English and the incredible ra mi-ran (d)Reply 1988) Contributing his humor! The show will test if the K-beauty You can conquer the competitive New York market, showing us the challenges and triumphs of this adventure.

K-beauty reality show Perfect glow — El equipo de Perfect Glow encabezado por Ra Mi-ran y Park Min-young

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The Evolution: From Tutorials for Locals to Global Entertainment

For years, beauty programs in Chorea, like the legendary ‘Get It Beauty’ of OnStyle, focused on teaching the local public the secrets of celebrities and the latest trends. They were informative and very useful, but now the game has changed.

This new wave of programs leaves behind the format of ‘How to do it’ to embrace narrative, competition and international ambition. It is no longer just about teaching how to make up, but about telling the stories of the artists, showing their talent and consolidating the K-beauty as a cultural power along with the K-pop and the K-dramas.

the judge of ‘JUST MAKEUP‘, Jung Saem-MooHe summed it up perfectly on his social networks:

‘I am thankful that we makeup artists now have a platform to share our stories and compete in our own field. As the global influence of K-Beauty continues to grow, I hope thatJUST MAKEUPHelp further illuminate the creativity and skill of Korean artists.’

Without a doubt, we are facing an exciting new facet of the Korean wave.

And you, what do you think of this new trend? Will you see any of these programs? Tell us in the comments!

FAQs about the new wave of K-Beauty shows

Q: They mentioned Lee Hyo-ri, Jung Saem-Mool and Risabae. Why are they so important in Korea?

Great question! They are not randomly chosen names; They are real titans in their fields. I explain:

Read Hyo-ri: It is a living legend of K-pop. debuted in the 90s with the successful group end.k.l And then he had a solo career that broke all the schemes, becoming an icon of style and empowerment. His presence as a presenter gives the show a very high level of prestige.
Jung Saem-Mool: She is possibly the most influential makeup artist in South Korea. He has worked with the biggest stars of the Hallyu For decades and is famous for popularizing the ‘glass skin’ look. In addition, it has its own academy and a successful global cosmetics line. Being a judge is like having a Michelin star judge in a cooking contest.
Risabae (Lee Sa-Bae): It represents the new generation of beauty experts. He started as a professional makeup artist for artists of K-pop And then she became one of the biggest beauty youtubers in Choreawith millions of followers. Master both professional technique and communication with the mass audience.

K-beauty reality show get it beauty — Imagen del pionero show Get it Beauty

Q: The article mentions ‘Get It Beauty’. What exactly was it and why was it so important?

‘Get it beauty‘ It was the pioneering program that practically educated an entire generation in Chorea about beauty. launched in 2006 through the channel OnStyle, stayed on the air for more than 10 seasons. Its format consisted of celebrities and experts sharing secrets, trying live products (with their famous ‘blind test’ or blind test) and teaching techniques. It was so influential that it could make a product run out across the country from one day to the next. It set the standard for beauty programs for more than a decade.

Q: I’m from Latin America, how can I watch these new programs?

The million dollar question! Fortunately, these new shows have a global vision from the beginning.

‘Just Makeup’: Official information confirms that, in addition to its launch at Coupang Play in Korea, it is being distributed internationally through Amazon Prime Video. We recommend that you look for it in the catalog of your country.
‘Perfect Glow’: being a program of the chain TVN, it is very likely that it will reach international streaming platforms that already have agreements with them, such as Viki (Rakuten Viki) or even Netflix, who often license their K-dramas and variety shows. There is no official announcement of the specific platform yet, but we recommend you to be attentive to those services. As soon as it is confirmed, we will be the first to let you know!

Q: What is the reason for the overwhelming global success of K-Beauty?

the phenomenon of K-beauty It is not a coincidence; It is based on several key pillars that have been verified by industry experts:

Constant innovation: The Korean cosmetics industry is extremely competitive, forcing brands to research and launch new products (such as BB Creams, Cushion, or veil masks) at impressive speed.
Philosophy ‘Skin First’: Unlike the Western approach, which often focuses on covering imperfections with makeup, K-Beauty prioritizes long-term skin health, with routines of preventive care, hydration and protection.
Effective and natural ingredients: They use a blend of state-of-the-art technology with very effective traditional and natural ingredients, such as Asian Centella, Ginseng or Propolis.
value for money: They offer high quality products, with attractive packaging, at prices much more accessible than Western luxury brands.
The Hallyu Wave Impulse: The global popularity of K-pop and K-dramas has served as the best publicity, as fans want to emulate the radiant skin of their favorite idols and actors.